Jonathan's CSIT 155 - Fall 2020 Class Blog

 Week 5 Part B: Learning about FaceBook Data Collecting Jon Golding 1. These are important to see if you are wasting time  creating content. You can learn if the time you invested into making posts is actually doing anything to create sales. You can learn to better connect with audience. 2.. You can track if your calls to action are being made and how efficient they are.  This way you can try to fine tune your content to the audience and niche being served. Content for skydivers is not going to be the same for fly fishing fanatics.  Also you can use tools like facebook ads, add links, create an email list, etc, should be used to gain traffic to the site and business.  *1 4.Commented on Teresa Joy's and England Daniel's business pages on facebook.  1)https://www.oberlo.com/blog/facebook-followers

 Jon Golding https://www.facebook.com/Niyama-107300721414675/ Here is the link to the business page I created.  

Jonathan Golding Week 4: Defining the Target Market   "Market data from IBISWorld estimates there to be 34,687 yoga studios in the United States, and Yoga Journal estimates yogis spend $16.8 billion dollars on yoga classes, clothing, equipment and accessories every year." *1     This being said I will begin to develop my fictitious business and perhaps launch it if I feel comfortable with the concept.  I am developing a yoga souvenir brand named "Niyama" who will drop ship merchandise to customers into yoga and wellness.   It is a trending topic along with more plant based diets.  Even though the actual yoga studios got hit hard by the Covid pandemic the need for yoga and wellness is still there, clothing is sill a need and now there are face-masks that may be added to the need met.  I can perhaps create a revenue sharing or get into an affiliate program by sharing other wellness links including food. vitamins, etc.   "The Pilates & yoga studios market size

 Jonathan Golding 1. https://www.subway.com/en-US  2. https://www.hungrybeardeli.com/ 1.)  Subways website invites customer to be part of something big! They offer to"Make a Change  for Good".  They target people who may be a bit more concerned about their diet, they are the healthier alternative to regular fast food.  They offer "Fresh veggies,  Quality food, and Smarter nutrition".     In response to their tuna scandal: they promise 100% real wild caught tuna! The company is on a "Sustainable Journey", They call to action by asking to "Order, Earn, Redeem" by getting the app to order and keep track of rewards. They also call to action using the slogan "Order how you want where you want. They provide social responsibility. They provide a link committed to socially responsible things like: Sustainable agriculture, Waste, Water Stewardship, Human Slavery Eradication, Human Rights, etc, etc.   2.) Hungry bear deli:  offers a to the point appro

Jonathan Golding Brand Development:    I have been thinking of several brands to try to sell t-shirts. After thinking about it, I might begin to target people into well-being and things like yoga, health food etc. I will use the name "Niyama" for the brand.   I could do a separate brand to target soccer moms, or something I would normally go after: skateboarding or surfing markets. But I think this target has a vast audience and it would only be natural for me to give advice on health food, yoga, mental health and somehow integrate with the audience.  The brand will most likely focus on t-shirts, coffee mugs,  Once I get the hang of it I might as well sell the platform or if it proves to sustain might keep it. I might integrate goods like organic coffee and organic honey to the brand in the future(I would have to figure out suppliers and supply chains, export/import regulations etc etc vs only dropshiping graphic designs on merchandise).    In the future once I can attack a d

  Blog Week 3 Post 1 Jonathan Golding 1: http://www.toyota.com/      http://apple.com For the Toyota  website the 3 potential problems are:  The cars for sale do not seem to be the centerpiece of the website, you can find the car prices and models but perhaps make that more available.  The other potential problem is the actual sale of the product through the website, most likely you will need to see an authorized dealer. Finding the actual car you want to buy is also a potential problem.    Toyota has a professional  website, it is a complex platform of information, not easy to manage.  It does come across as being a serious car manufacturer.    The aesthetics are typical of the brand and identifiable, they do give the impression it is the "car family you can trust", along with its robust graphic design.  They use photography as a medium to make their vehicles look like the toy you "need".     Toyota could improve providing services like carmax's home delivery o

 Jonathan Golding Week 2 part B. Airbnb : www.airbnb.com .  Airbnb is a huge online platform that connects travelers with millions of options worldwide.  It can be a lifesaver for the budget wile traveling especially if you want to avoid the usual 100 dollar per night tourist hotels go for, or you can choose to stay in a mansion and feel rich for the night.   Airbnb has a platform that may connect airbnb user accounts with their facebook account. Their social media icons are tradmarked at the bottom of the page like any "reputable" business nowadays.  Links are heavily used over the last couple of years.   They stay current with advertising on facebook, twitter and instagram.   Twitter: 732.4k followers Facebook: 6,285,211 Instagram blocks figures unless I get account.   They are aggressive with their social media through content to stay current and the vast number of clients who like the company gives you and Idea of the massive social media precence. They are well integrat

Jonathan Golding week 2 part A.        Well businesses have become more impersonal. more automated over the years. It is now easier to create an online point of sale business. The market has global potential. But for example if you focus only in the USA you have all the states you can sell to. Social Media enables a wide audience to be reached, the problem is not so easy to solve since there are different types of people, yet you can use demographic analytics to solve the problems, you can also use add words to polish search engines. Communication has really changed, there is a lot more going on with cold corporate communication than with people.  Part of the illusion behind social media for business is that you are "connecting" with people (the non illusion part would be the sales).  There is one factor I am just learning to deal with: PAYPAL and MONEY HOLDS. These holds have everything to do with communication between client and seller. A lot of times the buyer has to  hit