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Week 16: Social Media Management Tools

 Jon Golding Well since the main objective is to manage multiple platforms with one account I will focus on the sites that seem to be the best for that.   Rated best overall is Sprout Social, You can start a free trial for any of their modalities, but most likely the intro will not be enough so you will have to purchase the memberships: Standard at $99, professional at $149, advanced at $249.   Standard offers: 5 social profiles professional 10 profiles, advanced $249.     Each upgrade features a list of upgrades like:  competitive reports for Instagram, Facebook and Twitter Incoming and outgoing message content tagging Custom workflows for multiple approves and steps Scheduling for optimal send times Response rate and time analysis reports.   I am wondering if this is really so effective in multiplying your capabilities on social media or is it a sales pitch?   The first step would be to master one account then move into these platforms.  If you have 5 platforms perhaps you could work
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Week 15 Part B: Building Out Your Strategy

Jon Golding:  The plan is simple:  Gain yoga friends online and grow an audience on Facebook..  Then invite them to to like the yoga page where a weekly wellness post on yoga benefits will be shared (could be a healthy recipe as well or an athlete who uses yoga to compliment). 1nce a week share and invitation to the online gear store Publish new clothes once a month.  It is important to gain "real friends" who will be a good audience, since I need to raise score above a 2 for Facebook ads. The efforts for the first 6 months to a year shall be focused solely on growing the audience, through Facebook friends and invites to like the yoga page.  The yoga brand page will eventually feature a free yoga flow for the month.  
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Week 15 Part A: Developing Your Marketing Strategy

Jon Golding  For a yoga gear brand I think that linking up with yoga influencers on YouTube can be critical. Instagram and Facebook integrate well since you can remote control one platform from the other (posting content on Instagram/Facebook at the same time).  I found LinkedIn yoga groups to be a possible audience. Finding a yoga influencer for the right price could be tricky, I could very well pay 10 g for a one day add and get no sales from it.  The main efforts shall be concentrated in creating a fan-base and audience with a YouTube/Facebook/Instagram combo. At first organic SEO will be implemented with the use of proper wording to be placed in a google search.  Eventually perhaps a campaign will be launched via Google ads using the tools within google outlined in the paper before this one.      Have been enjoying using Facebook/Instagram integration.   It was difficult to transmit a whole lot of enthusiasm for a theoretical page, on top of that ran into tech issues with publishin
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Week 14 Part B: What we Learn from FaceBook Analytics

 Jon Golding  Well I had problems with Facebook ads and my page in general.  I don't know how we are going to get the 28 likes I've noticed people are weeks behind in their blogs.   Not likely I have 100 page views.  Also a marketing tip I got: do not include people out of your niche in your biz pages.    So I have to use the Aztec Brewery:   Its sad to see the impact on the economy (witch I consider a destruction by design, when I started studying marketing and the "need" to be targeted, I had a hunch something like this could happen). I think the main problems to be addressed is the demographic explosion going on in the globe, as well as hygiene.  Then you run into  places like Japan going through a birth crisis where the country does not know what to do to keep the machine going since population is being drastically decreased.  What is humanity going to do?   I was looking at the post engagements (I would like to see before and after covid to better compare)  I can
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Week 14 Part A: What we Learn from Google Analytics

 Jon Golding Google Analytics is an amazing tool if it renders the results promised.   There are organic SEO strategies on youtube that allow you to find better placement in google searches without spending money.  However it would not be a bad idea to invest in a strategy.    The first thing that drew my attention was the Mumzworld feature: it promises a 300% return on ad spend (ROAS).  So if you spend 100 bucks you should get a 300 dollar return on sales from those ads.  As the page states: "Mumzworld used Analytics to gain insight into their return on advertising investment and make sense of their retail data to improve product availability. The result was a 300% return on ad spend."  As the lecture states things to look out for in my biz page would be:   1. Page views 2. Engagement 3. Conversations  I can further expand these into google analytics "reporting":  I will be looking for things like behavior reports, advertising reports, and acquisition reports.   Wi
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FACEBOOK WILL NOT ALLOW ME TO DO ADDS,

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I guess I need more support for my "followers".  But I think it is because they have to have your Id for ad campaigns. My rating needs to be above a 2.  Since Facebook is linking with Instagram on this Instagram wont work either.  But here is what I tried to see if I could setup to publish:  
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Week 13 Part A: Online Advertising - Analysis of the Marketplace

Jon Golding  Well for example its interesting but on Facebook I get sponsored posts by red bull about para-glide skiing , big wave surfing, etc.  I do not really consume red bull because it gives you cramps and shakes.  Last time I gave myself the shakes with coffee I got injured dislocated shoulder and ended up in hospital, so I do not practice sports with caffeine anymore.  These posts do not have call to action but they are promoting an energy drink.  The imagery is effective because it features professional photography with extreme athletes.  I got an invitation to a private party on my email I wonder how they got my email.  I was tempted to go but I was out of town, also a bit pricey at 40 bucks a ticket.  The ads that are annoying are the ones in the middle of somebodies post. For example an athlete can post a video about themselves and there might be and add for classes on stock trading. I am not such a big consumer so anything that is calling to spend money is sort of annoying.
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