Week 13 Part A: Online Advertising - Analysis of the Marketplace

Jon Golding 

Well for example its interesting but on Facebook I get sponsored posts by red bull about para-glide skiing , big wave surfing, etc.  I do not really consume red bull because it gives you cramps and shakes.  Last time I gave myself the shakes with coffee I got injured dislocated shoulder and ended up in hospital, so I do not practice sports with caffeine anymore.  These posts do not have call to action but they are promoting an energy drink.  The imagery is effective because it features professional photography with extreme athletes.  I got an invitation to a private party on my email I wonder how they got my email.  I was tempted to go but I was out of town, also a bit pricey at 40 bucks a ticket.  The ads that are annoying are the ones in the middle of somebodies post. For example an athlete can post a video about themselves and there might be and add for classes on stock trading. I am not such a big consumer so anything that is calling to spend money is sort of annoying. 

 The problem with traditional advertising is that for example in television it tends to be really invasive: Try watching a movie on TNT, its half commercials.  This is why social media channels like YouTube grew so much. You could avoid commercials. Yet now we are beginning to get bombarded in YouTube, unless you pay for the channel you get add free content.  This method has not really convinced me to buy the membership, or the products sold, it is just overall annoying.  Billboards are kinda cool since they give you entertainment on the road, not sure about the convincing power although who knows maybe you bought that six pac of Corona because on the way home you say the choose your beach billboard, and without thinking you bought the pack at the store. I would think subtle advertising would be the best, for example links in places people are looking for you.  If people liked your brand page give them inform there on sales.

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