Week 15 Part B: Building Out Your Strategy

Jon Golding:


 The plan is simple:  Gain yoga friends online and grow an audience on Facebook..  Then invite them to to like the yoga page where a weekly wellness post on yoga benefits will be shared (could be a healthy recipe as well or an athlete who uses yoga to compliment). 1nce a week share and invitation to the online gear store Publish new clothes once a month.  It is important to gain "real friends" who will be a good audience, since I need to raise score above a 2 for Facebook ads.

The efforts for the first 6 months to a year shall be focused solely on growing the audience, through Facebook friends and invites to like the yoga page.  The yoga brand page will eventually feature a free yoga flow for the month.  

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