Week 6 Part A: Engaging Your Customers - FaceBook Strategy

Jon Golding

 Week 6 Part A: Engaging Your Customers - FaceBook Strategy

1) https://www.facebook.com/GTsLivingFoods

2) https://www.facebook.com/rawliciousmoothies

3) https://www.facebook.com/WeLiveOrganic

4) https://www.facebook.com/GuarapoJuiceBar

5) https://www.facebook.com/internationalyogadayusa

6) https://www.facebook.com/ewelinahaniewiczyogateacher

7) https://www.facebook.com/bodhisurfyoga


I chose these organisations because they all have one thing in mind: wellness.  There are different approaches to wellness one is diet, the other is activity.  Yoga is a great stress reliever, a good compliment to sports and injury avoidance, physical therapy, spine alignment etc.  The idea behind the Niyama clothing brand is to build a network with wellness on the net. The network is to have international reach and traveling tips connecting people with traveling to a surf yoga retreat in Morocco for example (bodhisurfyoga).  Even though a temple was used for the first photo of the  Niyama brand, (only because it featured yogis) the idea of the brand it to be non religious more of a wellness and balance thing. I am looking for potential companies to get into an affiliate marteting program, perhaps featuring a kombucha link on our page would pay us commission. The idea behind like as your page in theory is driving traffic for everybody linked, thus generating sales.  I will see as we go along how this feature works in practice.  

Comments

Post a Comment

Popular posts from this blog

Week 16: Social Media Management Tools

 Jon Golding Well since the main objective is to manage multiple platforms with one account I will focus on the sites that seem to be the best for that.   Rated best overall is Sprout Social, You can start a free trial for any of their modalities, but most likely the intro will not be enough so you will have to purchase the memberships: Standard at $99, professional at $149, advanced at $249.   Standard offers: 5 social profiles professional 10 profiles, advanced $249.     Each upgrade features a list of upgrades like:  competitive reports for Instagram, Facebook and Twitter Incoming and outgoing message content tagging Custom workflows for multiple approves and steps Scheduling for optimal send times Response rate and time analysis reports.   I am wondering if this is really so effective in multiplying your capabilities on social media or is it a sales pitch?   The first step would be to master one account then move into these platforms.  If you have 5 platforms perhaps you could work
Read more

Week 10 Part A: Researching Email Marketing

   Jon Golding  Well in the world of marketing, I feel like we are bombarded with all sorts of marketing everyday to the point it gets really annoying.  Peoples inboxes are full of junk to the point it actually makes finding personal emails difficult.   Although they can give you a sense of "belonging"  to a niche, I personally do not feel they would be very effective for yoga clothing buyers.    Not sending a news letter for my products.  Did Supreme clothing use emails to hype up their brand? Not really:   "Another odd detail about Supreme is the low sending frequency of their emails. At best, you'll get an email once a week when products drop, but if you didn't elect to receive drop alerts emails are few and far between." *1 .  I find little sense dropping a whole newsletter about a new logo or design.    The only thing I would assimilate from the email marketing would be an online yoga class (in the long run since it will be costly and would have to deve
Read more

Week 11: Marketing with Twitter, LinkedIn, Social Influencers

Jon Golding    I might be wrong but twitter sort of has the feel of myspace in decline.  I have been studying other tutorials on marketing and they rarely use twitter to market.  Most of the fuss in marketing tutorials are about how to place yourself in google searches, using influencers or youtube channels, and facebook ads among other methods like posting on multiple sales platforms without having an audience.  Not only that there is a whole lot of politics and issues within twitter I would rather avoid it altogether.    I have a LinkedIn account yet it is irrelevant to the Niyama Gear brand. I could use it to recruit however at the time I am not hiring.  It is useful for professions like investment bankers, people that work in office environments., or other formal matters.  Usually the crowd in LinkedIn is lost in procedures that are totally off from my process.  I guess perhaps I could use it to contact DEF JAM records however I am not running a show where I need headliners at the
Read more