Week 8 Part A: How to Expand Your Reach on Instagram by Using Hashtags

 Jon Golding

   a) https://www.instagram.com/yogaclothing/  

   b) https://www.instagram.com/yoga.clothing/

   c) https://www.instagram.com/explore/tags/yogaclothing/

   d)  https://www.instagram.com/bb_yoga_clothing/

a) Instagram seems to be effective for them.  They have a lot of visually engaging posts with models using the yoga clothing, pics of phrases mostly photographic posts. For the most part the photography looks proffecional, although a bit pixelated.  They use the hashtags: #happysunday #yoga,  #brandnew #yoga #inspiredyogis #mondaymontra,  @jalaclothing #yoga #yogaclothing, #yoga #yogaclothing #pose, etc. Every pic has hashtags. 912 followers. They were posting about once a week until 2014 when they stopped.  They get the most response out of yoga poses.  They get about 25 likes max per post with 912 followers. No comments just likes in posts.  They have good use of photography and models, however the page looks like its out of business making me realize that this field is competitive and not so easy to market. I would not repeat and put out faulty photos that are pixelated I would purchase licence or create better media.   

b) Instagram seems to be effective for them as well.  They used absolutely no hashtags in their page.  They have23.2k followers. It looks like they posted every day for about 2 or 3 months in 2019 then they stoped.  The last post made was on June 15, 2019.   Funy yoga phrases get the most response. Proportions are low since they get about 25 likes max per 23.2 k followers.  No comments.  They have organised catalog or merchandise, I could implement the same and save money on the models.  

c) They instagram also seems to be working for them.  This is the first site that shows recent posting and perhaps it is paying off.  They are using hashtags like: #allaboutmeyoga, #igyogafamily #yogatribe #yogajourney #yogainspo #yogainspiration #yogateacher #yogainstructor #yogapractice #yogagirl #splits #sugarcane #flippedgrip #flexibility #yogawear #leggings #discount #yogaclothing, etc.  This is actually a blog were all yoga brands post their products, so you cannot see the number of followers but you can follow the blog to see the postings.  Last post on page was on February 1.  No post has less thatn 151 likes so it could be a way to get traffic by posting on this blog.  A video of a couple doing yoga got the most response.   Most of their postings got comments. The page heavily relies on model postings so perhaps to use this method of traffic I would have to use models, This made me think of a page were you have only clothing displayed and use short videos of models wearing clothing for a yoga demo.

d) This page also seems to be working out fine for the biz.  They are using hashtags (only for one post used all): #yogapants_hotties #yogapants #bbyogapants #yoga #yogaeverydamnday #yogaclothes #leggents #yogacapris #yogacapri #yogainspiration #yogateacher #sportclothes #sportclothing #designer #designerclothing #designerclothing #designeryogapants #sportclothing #sportclothes #sportbra #sportbras #sportleggings #sportsocks #bbyogaclothig #bbsportclothing #backpak #travelbag #travelbags #schoolbag #schoolbags. They have 8337 followers. They look like they post often, like once a week they post a lot of things. Models get the most response.  Last post about n hour ago.  Their proportion is low since they get about 7 likes per 8337 followers.  One coment per post. They are showing me wasy I can compete with them since it is not a good idea to have the same model pic for diff clothing over n over (ur better off with no models).  This page looks like total side hustle not very proffesional.  Cool clothing designs, bad page design. 

  Hashtags like:  #yogamom, #coffeyoga, #sunsalutationyoga, #breathingposes, #familyyoga, #teawithyoga, #spinaldecompression, #unpinchednerve, #corestrength, etc. These could help drive traffic to the site. 

 I learned that not because you have a yoga clothing page means that you have a biz making money.  For the most part the companies do not seem very profecional so even though it is a crowded space perhaps a cleaner page with better page design could compete with them better.  Also learned that followers do not necessarily mean likes, traffic can be increased by posting on other blogs made for that.   It is still a developing scene and fad even thought it has been going on for a while.