Jonathan's CSIT 155 - Fall 2020 Class Blog

 Jonathan Golding 1.  I found linked in groups that could help, they are yoga groups and yoga instructors, the yoga alliance is featured (the institution that certifies instructors).  I kind of see why yoga can be seen as generic with things like the yoga alliance page.  In reality you can practice yoga get really good at it and teach (yogis in India do not have yoga alliance certifications), however a lot of corporate schools or settings will want to know how many hours you trained to instruct, and will ask for a specific flow of poses at interviews etc.  I would have to experiment with a LinkedIn biz page to see what I can do with it before I share.   2. I have dabbled in music sites before, I had to put that career path to the side because of acoustic trauma.  Getting those songs to play takes marketing.  Music marketing is not easy, also it is no longer a strategy to sell music online, since lately musicians depend on the sites for a bit of exposure to sell concert tickets.  There

 Jon Golding  There are many tools to use with an online biz.  The main problem is figuring out if they are correct for the business in practice.  What is the business up to, what is the sales funnel like? Countries with target markets?  There are many compounding factors.    For this business Google my business, or google maps is not so applicable since the business is an online store and it is not going to have a brick and mortar retail store.  LinkedIn works more for something like recruiting or getting involved with formal settings (looking for a lawyer, or hiring a secretary), this group of people is highly stressed and needs yoga though, and there is a lot of yoga groups on LinkedIn, if I created a page it would be to target that audience, with ads of yoga products, I would try to figure out a way to post without paying for the ads as well to see how that works. The strategy has to be fine tuned since the platform is complex.  Yelp is also more useful for brick and mortar biz loc

Jon Golding  Commented on:  https://csit155-sp21amccarthy.blogspot.com/2021/04/week-11-part-using-twitter-linkedin-or.html?showComment=1618891045431#c4353787942404010491 https://csit155-sp21morganm.blogspot.com/2021/04/week-11-marketing-with-twitter-linkedin.html?showComment=1618891395215#c8177957384573570563 https://csit155-sp21-sueg.blogspot.com/2021/04/week-11-part-twitter-linkedin-and.html?showComment=1618891728711#c6555341621947668852

Jon Golding    I might be wrong but twitter sort of has the feel of myspace in decline.  I have been studying other tutorials on marketing and they rarely use twitter to market.  Most of the fuss in marketing tutorials are about how to place yourself in google searches, using influencers or youtube channels, and facebook ads among other methods like posting on multiple sales platforms without having an audience.  Not only that there is a whole lot of politics and issues within twitter I would rather avoid it altogether.    I have a LinkedIn account yet it is irrelevant to the Niyama Gear brand. I could use it to recruit however at the time I am not hiring.  It is useful for professions like investment bankers, people that work in office environments., or other formal matters.  Usually the crowd in LinkedIn is lost in procedures that are totally off from my process.  I guess perhaps I could use it to contact DEF JAM records however I am not running a show where I need headliners at the

 Jon Golding: 2 Yamaguchi_Haruka BLOG H's Kitchen 2 McCarthy_Anthony BLOG The Alibi Brewing Company* 1 Lendy_Teri BLOG Teresa Joy's Art I commented on the profiles above. 

   Jon Golding  Well in the world of marketing, I feel like we are bombarded with all sorts of marketing everyday to the point it gets really annoying.  Peoples inboxes are full of junk to the point it actually makes finding personal emails difficult.   Although they can give you a sense of "belonging"  to a niche, I personally do not feel they would be very effective for yoga clothing buyers.    Not sending a news letter for my products.  Did Supreme clothing use emails to hype up their brand? Not really:   "Another odd detail about Supreme is the low sending frequency of their emails. At best, you'll get an email once a week when products drop, but if you didn't elect to receive drop alerts emails are few and far between." *1 .  I find little sense dropping a whole newsletter about a new logo or design.    The only thing I would assimilate from the email marketing would be an online yoga class (in the long run since it will be costly and would have to deve

I would incorporate categories that have to do with yoga.  It is a science so there is a lot of places were you can find yoga.  It is interesting when you see professional athletes using it as a compliment, or people healing from injuries, even mental illness.  So there are a lot of places that can give the blog/vlog/podcast or webinars, some variations.   I would also incorporate things like diet and health advice. The overall goal for the audience is to feel they are gaining some overall health from the experience.  Art is a good thing to incorporate as well. The idea is to paint a lifestyle geared towards wellness. There is a lot of distress going on so there is a huge need for healing.  Can interview musicians who practice yoga etc.         Had already commented but I commented again on :      1 Flaherty_Natasha Manley's Dragons And Exotics Pet Breeder INSTAGRAM 3 England_Daniel BLOG Cross Rocket Marketing* FACEBOOK 1 Lendy_Teri Teresa Joy's Art INSTAGRAM The titles for wha

   Jon Golding   It makes sense to add personal touch for example to a pasta sauce brand, like for example: the legend of the pasta dinners at home by the incredible Mother of a cook. I worked at a Mexican restaurant in New York and the story was that the maid of a wealthy New Yorker cooked so good her boss invested in her with a restaurant.  (Really a fable since it was owned by Chinese who had Mexicans working).    However there are more credible accounts for example GT kombucha has the story that the stuff was brewed at home for a mother with cancer, she ultimately recovered and much of the success was attributed to the kombucha.  (I personally think this is why the stuff sells, since even the owner and CEO makes fun of his funky tasting kombucha that will make you feel great).    You might want to keep personal ouch out of car commercials or a machining supply warehouse ad.  People are only interested in tech specifications, perhaps the style of the car but I think people do not wa