Week 12 Part A: Business Specific Online Tools

 Jon Golding

 There are many tools to use with an online biz.  The main problem is figuring out if they are correct for the business in practice.  What is the business up to, what is the sales funnel like? Countries with target markets?  There are many compounding factors.  

 For this business Google my business, or google maps is not so applicable since the business is an online store and it is not going to have a brick and mortar retail store.  LinkedIn works more for something like recruiting or getting involved with formal settings (looking for a lawyer, or hiring a secretary), this group of people is highly stressed and needs yoga though, and there is a lot of yoga groups on LinkedIn, if I created a page it would be to target that audience, with ads of yoga products, I would try to figure out a way to post without paying for the ads as well to see how that works. The strategy has to be fine tuned since the platform is complex.  Yelp is also more useful for brick and mortar biz locations subject to reviews like beauty parlors or restaurants, rude customers can be a double edge sword along with their unreasonable reviews.   

Could experiment with ads on music sites to see if they pull any sales (soundcloud, spotify, etc).  I am a bit reluctant to use something like spotify since they pay measles to artists, they sort of ruin the music industry along with the new format of mono speakers, mp3 or other digital formats, I still get better sound with old remastered cds and old stereos.  

 The collaboration tools posted in the lecture can be great things to ease workflow, yet there are things that look nifty yet are they that usefull for a biz in terms of budget?  Like why pay FreeConferenceCall.com instead of using zoom or skype or even facetime?  Perhaps if you have 30 people in a meeting, however we do that with zoom all the time and its free or skype for business mentioned in the lecture.  The one tool I see the use for is Monday.com to manage the tasks and meet deadlines. I left a family business because of poor management. They could use it. I think a blackboard with the weeks tasks would do the job though.   For the size of my operation I would not need it, though all I need is a calendar and a workflow with a routine, if things get big then yes start looking into these tools to avoid some of the chaos.  

 The digital world can be like golf, if you try to hard the swing is off n the ball spins funny.  If you do a good swing it is relaxed centered and it feels easy, and the ball goes far.  Important not to get lost in tasks with little return on investments.  Going to hard can create a workflow that just burns assets and energy in the biz.  I have not taken off in self employment since it would be too much to handle with school and have been trying to recover from burnouts the last 8 years, I would only damage my health with more work

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