Jon Golding Well in the world of marketing, I feel like we are bombarded with all sorts of marketing everyday to the point it gets really annoying. Peoples inboxes are full of junk to the point it actually makes finding personal emails difficult. Although they can give you a sense of "belonging" to a niche, I personally do not feel they would be very effective for yoga clothing buyers. Not sending a news letter for my products. Did Supreme clothing use emails to hype up their brand? Not really: "Another odd detail about Supreme is the low sending frequency of their emails. At best, you'll get an email once a week when products drop, but if you didn't elect to receive drop alerts emails are few and far between." *1 . I find little sense dropping a whole newsletter about a new logo or design. The only thing I would assimilate from the email marketing would be an online yoga class (in the...
Jon Golding Well since the main objective is to manage multiple platforms with one account I will focus on the sites that seem to be the best for that. Rated best overall is Sprout Social, You can start a free trial for any of their modalities, but most likely the intro will not be enough so you will have to purchase the memberships: Standard at $99, professional at $149, advanced at $249. Standard offers: 5 social profiles professional 10 profiles, advanced $249. Each upgrade features a list of upgrades like: competitive reports for Instagram, Facebook and Twitter Incoming and outgoing message content tagging Custom workflows for multiple approves and steps Scheduling for optimal send times Response rate and time analysis reports. I am wondering if this is really so effective in multiplying your capabilities on social media or is it a sales pitch? The first step would be to master one account then move into ...
Jon Golding a) https://www.instagram.com/yogaclothing/ b) https://www.instagram.com/yoga.clothing/ c) https://www.instagram.com/explore/tags/yogaclothing/ d) https://www.instagram.com/bb_yoga_clothing/ a) Instagram seems to be effective for them. They have a lot of visually engaging posts with models using the yoga clothing, pics of phrases mostly photographic posts. For the most part the photography looks proffecional, although a bit pixelated. They use the hashtags: #happysunday #yoga, #brandnew #yoga #inspiredyogis #mondaymontra, @jalaclothing #yoga #yogaclothing, #yoga #yogaclothing #pose, etc. Every pic has hashtags. 912 followers. They were posting about once a week until 2014 when they stopped. They get the most response out of yoga poses. They get about 25 likes max per post with 912 followers. No comments just likes in posts. They have good use of photography an...
Comments
Post a Comment