Week 10 Part A: Researching Email Marketing

   Jon Golding

 Well in the world of marketing, I feel like we are bombarded with all sorts of marketing everyday to the point it gets really annoying.  Peoples inboxes are full of junk to the point it actually makes finding personal emails difficult.   Although they can give you a sense of "belonging"  to a niche, I personally do not feel they would be very effective for yoga clothing buyers.  

 Not sending a news letter for my products.  Did Supreme clothing use emails to hype up their brand? Not really:   "Another odd detail about Supreme is the low sending frequency of their emails. At best, you'll get an email once a week when products drop, but if you didn't elect to receive drop alerts emails are few and far between." *1 .  I find little sense dropping a whole newsletter about a new logo or design.  

 The only thing I would assimilate from the email marketing would be an online yoga class (in the long run since it will be costly and would have to develop another biz plan on the side). Customers would get a email to remind them of the 1 weekly yoga class on the program. However this is an entire different business plan and operation so I would collaborate and sponsor yoga schools giving them free gear, to avoid developing another business.  In other words have content with yoga, and diet available from the class platform. Those who really want and email can get one like on the Supreme platform. (Just send out new product lines from the clothing co). Not planning to have the yoga clothing  company depending on email marketing.  

 I can say this to help market my brand and concept:  "WE DO NOT SELL OR COLLECT YOUR INFO.".  I had somebody that was selling me a class,  most likely his platform for emails sold my email to a company because out of nowhere I started getting emails to shop at the mall in Australia (where the class was from) along with all sorts of cbd products that complemented  the ailment they promote to alleviate with class.  I have an inbox full of junk mail now and there is no way to get rid of them as far as I know. (unsubscribe is kind of useless since they already sold the email to 3rd parties).  

 It pays well to collect large numbers of emails to sell if you are in that business.  




1 )https://sendcheckit.com/blog/case-study-supreme-email-marketing-strategy#:~:text=Another%20odd%20detail%20about%20Supreme,are%20few%20and%20far%20between.

Comments

  1. Hi Jonathan, You make a lot of great points and I do believe besides showing off your product you could advertise for yoga classes that buy your product and add health tips etc. Having people choose to receive the email is a great idea so your not just wasting your time.

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  2. Hello Johnathan! I completely agree about the frustration when it comes to receiving a million newsletters. Some companies just send too many which causes your inbox to be riddled with it and most likely deleted instead of having someone view it. Good idea in regard to not sending a newsletter out at all for your company, your customers may thank you in the end and you will save time and hassle.

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