Week 9 Part A: Blogs, Vlogs, Podcasts & Webinars

  

Jon Golding


  It makes sense to add personal touch for example to a pasta sauce brand, like for example: the legend of the pasta dinners at home by the incredible Mother of a cook. I worked at a Mexican restaurant in New York and the story was that the maid of a wealthy New Yorker cooked so good her boss invested in her with a restaurant.  (Really a fable since it was owned by Chinese who had Mexicans working).  

 However there are more credible accounts for example GT kombucha has the story that the stuff was brewed at home for a mother with cancer, she ultimately recovered and much of the success was attributed to the kombucha.  (I personally think this is why the stuff sells, since even the owner and CEO makes fun of his funky tasting kombucha that will make you feel great).  

 You might want to keep personal ouch out of car commercials or a machining supply warehouse ad.  People are only interested in tech specifications, perhaps the style of the car but I think people do not want to hear a story about the machining supply warehouse's family.  

 Professional athletes always put in the personal touch for their Vlogs since they want to make people feel like they know them. This helps their fame and thus sell products they endorse. 

Comments

  1. Joey PassApril 5, 2021 at 11:27 PM

    I understand what you are saying if you're limiting "personal touch" to only mean something related to the writer of the blog or advertisement. But if you consider a personal touch to be more broad, such as using humor in an advertisement in order to make the viewer laugh (hence, make a connection) or by using stories of people being arrested to advertise how a law firm helped them, or by showing a busy business person rushing around all morning and then finally getting her coffee at this one coffee house and suddenly her whole morning is better because of this coffee company. These are personal touches because they can be relatable to the viewer or reader.

    But, just to add, another company who I love and they add their own personal touch on their bottles, is Dr. Bronner's soap. Their whole bottle talks a little bit about the history of how the company began and then goes on to tell their mission of what they are advocating for. It's a great company, a great product, and a great message. It definitely works well to connect with me as a customer.

    ReplyDelete

Post a Comment

Popular posts from this blog

Week 16: Social Media Management Tools

 Jon Golding Well since the main objective is to manage multiple platforms with one account I will focus on the sites that seem to be the best for that.   Rated best overall is Sprout Social, You can start a free trial for any of their modalities, but most likely the intro will not be enough so you will have to purchase the memberships: Standard at $99, professional at $149, advanced at $249.   Standard offers: 5 social profiles professional 10 profiles, advanced $249.     Each upgrade features a list of upgrades like:  competitive reports for Instagram, Facebook and Twitter Incoming and outgoing message content tagging Custom workflows for multiple approves and steps Scheduling for optimal send times Response rate and time analysis reports.   I am wondering if this is really so effective in multiplying your capabilities on social media or is it a sales pitch?   The first step would be to master one account then move into these platforms.  If you have 5 platforms perhaps you could work
Read more

Blog Week 3 Post 1

  Blog Week 3 Post 1 Jonathan Golding 1: http://www.toyota.com/      http://apple.com For the Toyota  website the 3 potential problems are:  The cars for sale do not seem to be the centerpiece of the website, you can find the car prices and models but perhaps make that more available.  The other potential problem is the actual sale of the product through the website, most likely you will need to see an authorized dealer. Finding the actual car you want to buy is also a potential problem.    Toyota has a professional  website, it is a complex platform of information, not easy to manage.  It does come across as being a serious car manufacturer.    The aesthetics are typical of the brand and identifiable, they do give the impression it is the "car family you can trust", along with its robust graphic design.  They use photography as a medium to make their vehicles look like the toy you "need".     Toyota could improve providing services like carmax's home delivery o
Read more

Week 11: Marketing with Twitter, LinkedIn, Social Influencers

Jon Golding    I might be wrong but twitter sort of has the feel of myspace in decline.  I have been studying other tutorials on marketing and they rarely use twitter to market.  Most of the fuss in marketing tutorials are about how to place yourself in google searches, using influencers or youtube channels, and facebook ads among other methods like posting on multiple sales platforms without having an audience.  Not only that there is a whole lot of politics and issues within twitter I would rather avoid it altogether.    I have a LinkedIn account yet it is irrelevant to the Niyama Gear brand. I could use it to recruit however at the time I am not hiring.  It is useful for professions like investment bankers, people that work in office environments., or other formal matters.  Usually the crowd in LinkedIn is lost in procedures that are totally off from my process.  I guess perhaps I could use it to contact DEF JAM records however I am not running a show where I need headliners at the
Read more