Week 15 Part A: Developing Your Marketing Strategy

Jon Golding 


For a yoga gear brand I think that linking up with yoga influencers on YouTube can be critical. Instagram and Facebook integrate well since you can remote control one platform from the other (posting content on Instagram/Facebook at the same time).  I found LinkedIn yoga groups to be a possible audience. Finding a yoga influencer for the right price could be tricky, I could very well pay 10 g for a one day add and get no sales from it.  The main efforts shall be concentrated in creating a fan-base and audience with a YouTube/Facebook/Instagram combo. At first organic SEO will be implemented with the use of proper wording to be placed in a google search.  Eventually perhaps a campaign will be launched via Google ads using the tools within google outlined in the paper before this one.   

  Have been enjoying using Facebook/Instagram integration.   It was difficult to transmit a whole lot of enthusiasm for a theoretical page, on top of that ran into tech issues with publishing ads since Facebook has me rated under 2.  I have to focus on getting a bunch of yoga friends online to then invite to like a yoga page with links to a gear store.  

 Enough so that it does not become an internet addiction issue.  It is easy to get lost in entertainment on social media and loose focus.  Time should be set aside 1 to 2 hours per week with scheduled posts. 

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